Xavier Blaizot - CEO and Perfumer
Xavier was born in Paris to a family from Grasse, with a strong perfumery heritage spanning seven generations. During his childhood, he lived in both the USA and UK as his father, Patrice Blaizot (the previous CEO of PCW) followed his fragrance career.
Xavier attained a Master Degree in Business & Economics from the Ecole de Management de Normandie, and then entered the perfumery school at Robertet. Upon completion of his training he held positions within Robertet as a perfumer in Europe, the United States and Mexico before commencing at PCW. He is now a board member of the ISPC (International Society of Perfumer Creators).
“For me, being a perfumer is much more than a day to day job. It means opening up to a whole new world by paying attention to every scent and looking for olfactive beauty in common or basic things. This passion has forged my personality and my sensitivity.”
Maud is the Creative Director at PCW. Maud completed her education at Montpellier, with a Master degree in Cosmetics Aromas Perfumes Engineering (ICAP). Maud’s dedication and ability led to her graduating top of the class in 2012. Following this, Maud joined Romessence as an assistant perfumer, where her knowledge of raw materials and naturals was enhanced, and then joined PCW, where she has created exceptional fragrances for 10 years.
Maud has also further developed her competencies by educating perfumery students at university level.
“I look for sources of inspiration in nature during walks or trips where new discoveries are undeniable muses. Creating a fragrance means listening to your creativity but also following your instinct and sensitivity. I like to think that beyond a smell, perfume can bring a real feeling of happiness, of well-being, triggering a smile, an emotion.”